“I don’t think you can be anywhere else in San Luis and have the walk-by traffic and vibrant community that Downtown fosters” says Matt Moerman, co-owner of Baxter Moerman Jewelry, which just relocated to a bigger showroom and studio on Garden Street. His business partner Matt Baxter agrees: their new location is “literally right in the center of Downtown.” The new showroom measures 1,150 square feet, over three times the size of the now-closed Morro Street location, and is gorgeously designed by the owners themselves. New hire Tony Escobedo helps with production in the workshop located in the back of the showroom: a distinctive feature of the jewelers, since they design and produce everything in-house. They also specialize in unusual gemstones, like peach sapphires, and use 18k gold or platinum in their “organic, contemporary, simple but classic” designs. Indeed, the predominantly warm-hued tones (like brightly colored gems set in rose gold) are their hallmark style, one that the duo has honed since beginning their careers in the industry in 2001. After training with another local jeweler in town, they put their skills to the test by opening their first showroom in 2009. Now Baxter and Moerman have their sights set on further developing their brand and identity. With more space and an additional employee on board to help with production, the partners can focus on design and showroom sales. Stop on in and take a peek; their “down-to-earth” attitude is their trademark!