Downtown SLO Farmers’ Market & Halloween Festivities have been canceled tonight due to the anticipated inclement weather. Halloween Festivities (Trick-or-Treating and Costume Contest) have been rescheduled to Monday, October 31st, from 5 PM - 8:30 PM.  Trick-or-Treating bags & maps will be available in the Union Bank parking lot (955 Higuera Street) at 5 PM.  Costume Contest will also be held there starting at 6:30 PM. 

Upcoming Events

Thu 27

Downtown SLO Farmers’ Market

October 27 @ 6:00 PM - 9:00 PM
San Luis Obispo
Sat 29

Walk to End Alzheimer’s

October 29 @ 9:00 AM - 12:00 PM
Nov 02

Special Events Committee Meeting

November 2 @ 9:00 AM - 10:00 AM
San Luis Obispo

Halloween Festivities

Monday, October 31st

Have a FUN and SAFE Halloween in Downtown San Luis Obispo. Come trick-or-treat at participating businesses and get creative with your costumes to compete for some “wickedly” cool prizes in our Halloween Costume Contest!

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41st Annual Holiday Parade Applications Now Available

Due by Friday, November 4th

Calling all clubs, organizations, bands, businesses, dance troupes and musical acts– come be a part of our annual Holiday Parade on Friday, December 2nd!

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Veterans_CelebrationVeterans Celebration at Downtown SLO Farmers’ Market

Thursday, November 10th

Downtown Association is hosting its 8th Annual Veterans Celebration at Downtown SLO Farmers’ Market Thursday, November 10th from 6 – 9 PM.  Support the area’s 25,000-plus veterans and honor those serving and those no longer with us.

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Downtown News

  • Downtown Perspective

    kannynThere are numerous reasons I am fortunate to have my career in Downtown SLO but one in particular stands out to me quite often. There are a lot of amazing people down here and they gladly share their wisdom with me. This month’s interview was with a woman who I admire and respect due to her success and the way she has become successful. Kannyn January is the owner of Ambiance in Downtown SLO and Paso Robles; she recently launched her latest shop named Branded, in Mill Valley. She is also the current Board President for the San Luis Obispo Downtown Association, committee chairwoman for our Downtown SLO Farmers’ Market and heavily involved in the community. To say that Kannyn is a busy woman who enjoys the success afforded by her strong work ethic and keen business sense is an understatement. For that reason I knew I had to interview her for my Downtown Perspective series. I really wanted to interview a dynamic female business owner who represents independent businesses, not only in Downtown SLO, but across America.  Read More

  • Downtown Foreword

    Parking_front_OutJoin us for the first in a series of community discussions about Downtown issues that were brought forward by our audience at the screening of the film, Urban Century America’s Return to Main Street. The Downtown Foreword will be held in the SLO Library Community Room on the evening of November 16th at 6PM. Local parking and transportation experts will start the event with a panel discussion about the science and theory that drives how we travel through a downtown environment, alternatives to cars and the advances in technology that will shape the future of transit. We will complete the evening with questions and answers from the public.

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  • Ho! Ho! Ho! The Search for Santa Is On!

    Santa_HouseEach year, the Downtown Association brings Santa’s House to life in beautiful Mission Plaza for visitors big and small, from near and far to enjoy!  We are currently in search for a special someone with lots of cheer, a white beard and a sparkle in his eye to play the role of “Santa” this season. The position is seasonal with flexible hours.

    If you or someone you know would fit the part, please contact Special Events Manager Jennifer DiSanto at or call (805) 541-0286 ext.11.

Great American Main Street Award Winner

San Luis Obispo, California was awarded The Great American Main Street Award in 1999 by the National Trust For Historic Preservation. Since 1995, this esteemed award has been presented to five US Cities each year, recognizing them for their successful preservation-based downtown revivals.

San Luis Obispo Downtown Association

1108 Garden Street, Suite 210
San Luis Obispo, CA 93401
Phone: (805) 541-0286
Fax: (805) 781-2647

(805) 458-5153

Old SLO Trolley

Trolley service is provided from both of the parking structures and at convenient locations within the Downtown core approximately every 15 minutes. The fare is 50 cents. Hours of operation are:

  • Thursdays - 5 PM to 9 PM - Year Round
  • Fridays - 5 PM to 9 PM - June-Labor Day
  • Saturday - 5 PM to 9 PM - April - October

Click here for the Trolley and City bus schedule.