Upcoming Events

Sun 25

Lululemon Athletica Grand Opening

September 25 @ 4:00 PM - 8:00 PM
Wed 28

Issues Evaluation

September 28 @ 8:30 AM - 9:30 AM
Thu 29

Book and Author Fair

September 29 @ 3:00 PM - 9:00 PM

Fialta_Fresh_PickedFresh Picked Concert Series with Fialta

Thursday, October 6th

Closing the 2016 Fresh Picked  Concert Series season is local, indie-pop quartet, Fialta. The band has come to describe their sound as “Central Coast Literary Pop”, a genre they created for their sun-drenched, winter-dreading, narrative sensibilities.

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chorro_growingChorro Street Expansion

June – September

Downtown SLO Farmers’ Market is growing with an expanded produce section of The Market! Starting Thursday, June 2nd, look for the “Fresh Harvest” section on Chorro Street.

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fire_prevention_2014Fire Prevention Night at Downtown SLO Farmers’ Market

Thursday, October 13th

Downtown SLO Farmers’ Market will be bustling with firefighters and big red fire engines in celebration of  National Fire Prevention Week!

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Downtown News

  • Downtown Perspective

    dominic_higueraOn a Summer afternoon I had the opportunity to sit down with a man that has been changing San Luis Obispo and educating students at Cal Poly since his arrival. In my previous interviews, one man kept coming up as a person that had a story that would be great material for this series. The following account of our interview is the summation of the longest interview that I have ever conducted and the lessons that were laced throughout the interview, as to be expected from a long time professor.

    In 1952 a young man came to San Luis Obispo with his wife and two children to pursue a new career as a professor at Cal Poly San Luis Obispo. Ken Schwartz and his family were leaving a much larger Los Angeles to try the small town life. In his words there was some hesitation about moving to a town of only 14,000 residents, “It was a big step down from LA but we thought we would give it a try.”   Read More

  • Sponsorship Opportunities Available for Holiday Parade

    parade_trolleyWant to get involved, promote your business and support Downtown? Become a sponsor for our annual Holiday Parade.

    We currently have four more sponsorship opportunities available  for our Holiday Parade.  Our procession is the county’s most popular event attracting thousands to Downtown SLO.  Sponsors receive recognition at all announcer stations throughout the parade route and free entry into the parade.  Sponsors’ logos are placed on all print media including Holiday posters, flyers and advertisements as well as in the Downtown Association’s social media platforms, website and weekly newsletters.

    For more information, please contact Special Events Manager Jennifer DiSanto at (805) 541-0286 Ext. 11 or Jennifer@DowntownSLO.com

  • Downtown Business Spotlight – Wedding Beauty Collective


    Get your hair and makeup done for your wedding at the Wedding Beauty Collective in Downtown San Luis Obispo! This locally owned business is operated by cosmetologist Amanda Duckett and is located at 659 Higuera Street within Tigerlily Salon & Spa.

    Duckett has been a part of Tigerlily Salon & Spa since it first opened 12 years ago. The owner of Tigerlily Salon trained her from the beginning, but Duckett knew from a young age that she had wanted to start her own business someday.   Read More

Great American Main Street Award Winner

San Luis Obispo, California was awarded The Great American Main Street Award in 1999 by the National Trust For Historic Preservation. Since 1995, this esteemed award has been presented to five US Cities each year, recognizing them for their successful preservation-based downtown revivals.

San Luis Obispo Downtown Association

1108 Garden Street, Suite 210
San Luis Obispo, CA 93401
Phone: (805) 541-0286
Fax: (805) 781-2647

(805) 458-5153

Old SLO Trolley

Trolley service is provided from both of the parking structures and at convenient locations within the Downtown core approximately every 15 minutes. The fare is 50 cents. Hours of operation are:

  • Thursdays - 5 PM to 9 PM - Year Round
  • Fridays - 5 PM to 9 PM - June-Labor Day
  • Saturday - 5 PM to 9 PM - April - October

Click here for the Trolley and City bus schedule.