Upcoming Events

  1. Farmers’ Market

    August 28 @ 6:00 pm - 9:00 pm
  2. Concerts in the Plaza

    August 29 @ 5:00 pm - 8:00 pm
  3. Brews & Bites

    August 30 @ 12:00 pm - 5:00 pm
  4. Executive Committee Meeting

    September 2 @ 9:00 am - 10:00 am
    |Recurring Event (See all)
    Every month on the first Tuesday

concerts_resinationConcerts in the Plaza

June 13 – September 5

Sunset Honda presents Concerts in the Plaza– THE premier summer concert series on the Central Coast!

Concerts in the Plaza is now in its 19th year and features the finest of local talented musicians from 5 – 8 PM every Friday until September 5 in the heart of Downtown, Mission Plaza.

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Farmers' MarketFarmers’ Market

Thursdays 6-9 PM

Held every Thursday night, Farmers’ Market in Downtown SLO brings the community together to shop for fresh produce, sample San Luis Obispo’s delectable and varied cuisine, browse local shops, listen to live music and interact with local entertainers.

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Tree_Lighting_ProgramLight Up Downtown

Want to help “Light Up Downtown?”  Then, become a commemorative sponsor of our Downtown Tree Lighting Program!

Only a few trees remain available in the Downtown area along Higuera Street between Morro and Garden Streets.

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Downtown News

  • What’s Up Around Downtown in August?

    August_Around_DowntownWe live in an age of advanced technology and high speed Internet where within minutes of a question at dinner Google will have provided an answer to someone at the table. Personally, I think the advantages of the technological developments like my iPhone are a great way to be more productive and to be prepared for a wide variety of situations at any given moment. If we think about how useful an iPhone is we can come up with a laundry list of uses that would likely include a communication device, word processor, camera, encyclopedia, reading device and the list goes on. What many people would probably not want to admit is that our phones also are contributing to a lack of attention to the little stories that make daily life more adventurous and less mundane. I’m not saying that technology and readily available information is boring but that it distracts us from the nuances of reality that have inspired humans for thousands of years.  Read More

  • Concerts in the Plaza featuring The JD Project

    JD_Project Kick off your Labor Day Holiday weekend at Concerts in the Plaza this Friday, August 29, in beautiful Downtown SLO!  This week The JD Project, sponsored by Wallace Group, brings a bit of California roots rock to the stage!

    To learn more about the band and band sponsor, please click here.


  • Downtown Association Employment Opportunity


    The Downtown Association has an opening for a Thursday Night Promotions Farmers’ Market “Assistant.” The Assistant will work closely with the Thursday Night Promotions Event Coordinator, Market interns and Operations Assistant in the execution of the weekly Thursday Night Downtown Farmers’ Market event.

    For more information, click here.


Great American Main Street Award Winner

San Luis Obispo, California was awarded The Great American Main Street Award in 1999 by the National Trust For Historic Preservation. Since 1995, this esteemed award has been presented to five US Cities each year, recognizing them for their successful preservation-based downtown revivals.

Old SLO Trolley

Trolley service is provided from both of the parking structures and at convenient locations within the Downtown core approximately every 15 minutes. The fare is 50 cents. Hours of operation are:

  • Thursdays - 5 to 9 p.m. - Year Round
  • Fridays - 5 to 9 p.m. - June-Labor Day
  • Saturday - 5 to 9 p.m. - April - October

Click here for the Trolley and City bus schedule.