Upcoming Events

  1. Making Strides Against Breast Cancer

    October 25 @ 8:00 am - 12:00 pm
  2. Farmers’ Market

    October 30 @ 6:00 pm - 9:00 pm
  3. El Dia de Los Muertos

    November 1 @ 10:00 am - 3:00 pm
  4. Executive Committee Meeting

    November 4 @ 9:00 am - 10:00 am
    |Recurring Event (See all)
    Every month on the first Tuesday

Hallowe’en Festivities

Thursday, October 30

Have a FUN and SAFE Hallowe’en in Downtown San Luis Obispo. Come trick-or-treat at participating businesses and get your photo taken with GIANT pumpkins.  Also, get creative with your costumes and compete for some “wickedly” cool prizes in our Hallowe’en Costume Contest!

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Veterans_CelebrationVeterans Day Celebration

Thursday, November 6

Downtown Association is hosting its 6th Annual Veterans Celebration at Farmers’ Market Thursday, November 6 from 6 – 9 PM.  Support the area’s 25,000-plus veterans and honor those serving and those no longer with us.

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Tree_Lighting_ProgramLight Up Downtown

Want to help “Light Up Downtown?”  Then, become a commemorative sponsor of our Downtown Tree Lighting Program!

Only a few trees remain available in the Downtown area along Higuera Street between Morro and Garden Streets.

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Downtown News

  • What’s Up Around Downtown in October?

    DTBrown_Hallowe'enAs a kid I remember October as one of the most exciting months of the year. The weather was changing from warm summer days to brisk mornings with winds blowing down the streets like a gentle reminder that Thanksgiving was just around the corner and Hallowe’en was here. There was always that last minute scramble to figure out a costume for the costume contest and carnival at the school that I was now settled in at and busy with studies. As I have grown older not much has changed. I still scramble for a last minute costume and look forward to the brisk jogs in the morning and cool evenings with a warm cocoa or an Oktoberfest beer.

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  • Holiday Parade Applications Now Available

    holiday_paradeCalling all clubs, organizations, bands, businesses, dance troupes and musical acts come be a part of our annual Holiday Parade on Friday, December 5! Downtown Association’s Holiday Parade, now in its 39th year, is one of the area’s largest holiday events showcasing 100 decorative floats, jammin’ musical acts, dance performers and much more, entertaining thousands of attendees from around the county and beyond. This year we’re having a “Hula Holiday” theme to capture the warm holiday spirit we share on the Central Coast.   Read More

  • Tell the County About Your Holiday Happenings!

    Holiday_Shopping_Guide_FlyerThe Downtown Holiday Shopping Guide, a joint project between the SLO Downtown Association and The Tribune, is your best vehicle for reaching holiday shoppers this season!  The special publication is filled with all things happening around Downtown during the Holidays– stories, schedules for the Carousel and Santa’s House, a map of the 39th Annual Holiday Parade and more importantly, colorful ads with FREE write-ups about the businesses advertising.  This is your opportunity to reach over 130,000 people as it is delivered to homes throughout the county on Thanksgiving Day.

    For more information, please contact Landy Fike with The Tribune Newspaper at (805) 781-7839 or lfike@TheTribuneNews.com.

Great American Main Street Award Winner

San Luis Obispo, California was awarded The Great American Main Street Award in 1999 by the National Trust For Historic Preservation. Since 1995, this esteemed award has been presented to five US Cities each year, recognizing them for their successful preservation-based downtown revivals.

Old SLO Trolley

Trolley service is provided from both of the parking structures and at convenient locations within the Downtown core approximately every 15 minutes. The fare is 50 cents. Hours of operation are:

  • Thursdays - 5 to 9 p.m. - Year Round
  • Fridays - 5 to 9 p.m. - June-Labor Day
  • Saturday - 5 to 9 p.m. - April - October

Click here for the Trolley and City bus schedule.