Meet Our Newest Downtown Ambassadors

Our Downtown Ambassadors work together with SLO Police Department in making sure the Downtown area is safe. The team also welcomes tourists to the area, communicates with business owners and staff, and keeps our streets clean.  Downtown Ambassadors are dressed in brightly colored red shirts with the “Downtown Ambassador” logo on it.

Courtney_CaldwellFirst, we’d like to introduce you to Courtney Caldwell. She grew up in Encinitas in southern California and moved to San Luis Obispo in 2010 to attend Cal Poly. Courtney will graduate this March with a degree in Environmental Management and Protection. She is excited to join the team of Downtown Ambassadors because she adores Downtown SLO and wants to make it even better than it already is. She adds, “I’m excited to help enforce the ‘No Tobacco’ ordinance in Downtown because no one likes second hand smoke or cigarette butts littered on the ground. I’m proud of our city for outlawing smoking in public places, and I want to do my part to make sure our air and walkways stay clean.”

Courtney is also a leader in Intervarsity Christian Fellowship on campus. When she’s not working or studying, Courtney enjoys swimming in the ocean, hiking, dancing, and going on adventures with friends.

Another new member of the Downtown Ambassador team is Matt Avila. He may look familiar to you that’s because Matt is matthew-avilacurrently an assistant at our Farmers’ Market on Thursday nights. He says he has learned so much about Downtown SLO and SLO in general from working at Farmers’ Market. So when he had the opportunity to become an ambassador, he felt, “It would allow me not only to learn more about the town, but also allow me an outlet to showcase my SLO pride and meet more of the people of this great area.”

In addition, Matt is working on attaining his Bachelor of Science degree in Mathematics with a concentration in teaching and a minor in Child Development. He also volunteers for Stanislaus County 4-H’s summer camp and is involved with SLO Cru, a Christian ministry for college students from both Cuesta and Cal Poly.

Aside from work and school, Matt enjoys watching and playing sports, particularly football. Another favorite for Matt is nature. He says, “I think the sound of waves crashing against the shore is one of the most calming and awesome sounds on Earth, and for that reason could walk on the beach all day. I am interested in hiking and have yet to take a backpacking trip, but it is on my bucket list.”

If you see either Matt or Courtney patrolling around as our Downtown Ambassadors, be sure to stop and say “hello” and help us welcome them into our neighborhood.

Comments (2)

  • Jennifer


    Hey Slo Ambassadors I can’t seem to find you phone number. I am having at situation behind our store with a little homeless camp being set up and I want to know if there is something you guys think should be done about it.
    Feel Free to call me at the store 805-543-6662
    Takkens Shoes


    • Mukta Naran


      Hi Jennifer,

      This seems like an issue more for SLO PD. You can reach them at 781-7312. However, for future our SLO Ambassadors can be reached at 805-458-5153.


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San Luis Obispo Downtown Association

1108 Garden Street, Suite 210
San Luis Obispo, CA 93401
Phone: (805) 541-0286
Fax: (805) 781-2647

(805) 458-5153

Old SLO Trolley

Trolley service is provided from both of the parking structures and at convenient locations within the Downtown core approximately every 15 minutes. The fare is 50 cents. Hours of operation are:

  • Thursdays - 5 PM to 9 PM - Year Round
  • Fridays - 5 PM to 9 PM - June-Labor Day
  • Saturday - 5 PM to 9 PM - April - October

Click here for the Trolley and City bus schedule.