Downtown SLO Farmers’ Market

Farmers’ Market


San Luis Obispo Downtown Association kicked off a fresh new look, new concert series and new attractions to its Downtown SLO Farmers’ Market throughout the year. Now, the organization is rolling out even more features to improve the much-loved weekly event for local residents and guests. Downtown SLO Farmers’ Market Vision Plan includes providing free Wi-Fi, ease of market congestion and yes, you heard it– a wine and beer tasting area.

To view the Vision Plan, please CLICK HERE

Who benefits from the Downtown SLO Vision Plan?
This document is a brief outline of the plans to grow the Downtown SLO Farmers’ Market and foster a better event where vendors can better market their goods and local consumers will find the products and entertainment that they want. The Vision Plan holds the key to the future of The Market as a top quality weekly event that the surrounding community is proud to call our own. Vendors can expect to see more shoppers and shoppers can expect to see greater product offerings and more engaging activities.

What information is contained in the Downtown SLO Vision Plan?
The Vision Plan contains an updated mission statement, a new environmental policy statement, market analysis, marketing plan and growth strategy outline for the Downtown SLO Farmers’ Market. Each element is unique to this particular market but may be used by any other market or organization that wishes to produce a similar event. While other organizations would view this as proprietary information, we see it as a chance to foster collaboration not competition. At the end of this document you will find a Market Goals list with checks next to completed goals and squares next to goals that are in development.

When will changes happen?
Changes have been happening since April of 2015. Since then a new concert series was initiated, new branding was marketed, technology was introduced and the Downtown SLO Farmers’ Market was reinvigorated from one end of The Market to the other. In the coming months STEAM Alley will continue to grow, free public Wi-Fi will become available, beer and wine tasting will begin and more top quality entertainers will take the stage for the second season of Fresh Picked Concerts. Each step will be rolled out systematically so that we don’t overwhelm our staff and so we don’t overwhelm the public with too many great new enhancements to The Market.

Barbecued ribs, fresh produce, locally made products, live entertainment… you can find it all at the lively Downtown SLO Farmers’ Market!

Held every Thursday night, Downtown SLO Farmers’ Market brings the community together to shop for fresh produce, sample San Luis Obispo’s delectable and varied cuisine, browse local shops, listen to live music and interact with local entertainers. Keep your eyes open for the six-foot bear giving hugs and paw shakes – that’s our Downtown SLO Farmers’ Market mascot, Downtown Brown.

Recognized as a leader of such activities in California, Downtown SLO Farmers’ Market is held on five downtown blocks of Higuera Street – between Osos and Nipomo streets. The area is closed to vehicles to make room for this bustling event. Please remember that City Ordinance prohibits smoking as well as non-service animals from attending this event, so please leave your pets at home.
Food and Produce

Does the tantalizing scent of prepared barbeque ribs, or the cornucopia of color of freshly picked produce delight your senses? Then Downtown SLO Farmers’ Market is the place for you to be from 6 to 9 PM every Thursday. With more than 120 vendors providing everything from ribs, sausage, tri-tip, fresh flowers, fresh produce and seasonal treats within walking distance of our historic mission. It’s an amazing place to people watch, shop, and enjoy an event that has the distinction of being one of the greatest weekly events of California.
Table and Chair Seating

Located on the south corner of Broad and Higuera streets, Market goers can enjoy their “market meal” in comfortable chairs and spacious tables provided by the SLO Downtown Association. Seating is on a first come-first serve basis.

Downtown SLO Farmers’ Market FAQs

Q: When is Downtown SLO Farmers’ Market?

A: Downtown SLO Farmers’ Market takes place every Thursday (except Thanksgiving Day or if it’s raining). Barbecues and entertainment begin at 6 PM. All activities close at 9 PM.

Q: Where is it held?

A: Downtown SLO Farmers’ Market is held on Higuera Street in Downtown San Luis Obispo between Osos and Nipomo streets. Watch for special activities at the intersections.

Q: Where can I park?

A: Try the municipal Parking structures located at Palm and Morro streets and Marsh and Chorro streets, where the first 60 minutes are free. Overhead clearance is 8′ feet. Several small city-run parking lots are also nearby. Click here to view the Downtown SLO Parking Guide.

Q: Can I bring my dog to Downtown SLO Farmers’ Market with me?

A: City Ordinance prohibits dogs from attending. Please leave your four-legged friends at home.