Doug Barden

Downtown Business Spotlight – SLOFLY

Doug Barden is meant to be here. True story: after 18 years in the studio directing and producing television news and living in Reno, Bakersfield, Salt Lake City, Cheyenne, Wyoming, and Lafayette, Louisiana, Doug found himself at the top of Bishop’s Peak looking down in awe at our beautiful little city and wondering, “What is this place? Because this is paradise.” Fast forward a few years, and Doug is now a resident of the happiest city in America and proud owner of SLOFLY, a “hyper-local” apparel store located in the Wineman building. Partnering up with Parrish Ink, a similar company based out of Louisiana, helped expedite the start-up process and minimize costs, so that the storefront was able to open in just two weeks after some hard labor and elbow grease. A peek inside the surfer-cool 850 square foot shop and you understand that Mr. Barden truly loves it here. (Just watch this tugging-at-the-heartstrings promotional video shot by Cason Aycock and produced by Doug, which you can find on the shop’s Facebook page.) Shirts are a super-cool and incredibly soft tri-blend that promote pride of place and resonate with a gorgeous palette of muted reds, blues, and golds. And now that he’s landed here? Doug wonders why he didn’t do it sooner. “It’s not work. Here, working hard and sacrificing is so different because it’s yours. It’s fun.” Perhaps the sentiment is best encapsulated in his best-selling logo shirt that depicts the sun setting over mountains and ocean, inspired by the very first moment that he laid eyes on SLO. Of course, it’s aptly named the “Lost and Found” shirt, kind of like how Doug felt when he fell in love with this place. Show your SLO pride and shop SLOFLY 24/7 online at, or visit the shop at 845 Higuera Street.

Doug Barden, Owner
845 Higuera Street
(805) 439-3707