Pinkies Up

Slip into pink fuzzy slippers and allow yourself to be pampered at Pinkies Up Luxury Beauty Lounge. Pinkies Up offers everything from waxing and lash lifts to bridal makeup and designer nails. No matter the service you are looking for, you are guaranteed to leave feeling like a queen. Owner and nail artist Yessie Nojas wants Pinkies Up to change the overall salon experience. She hopes people walk into Pinkies Up and feel like they’ve entered a new world. With natural light bathing the room, a fluffy rug, elegant sparkling string lights, and a calming miniature fountain, it’s safe to say Nojas has achieved this goal. A SLO local, Nojas adores being Downtown. She remembers the area looking entirely different as a child but is so excited to be a part of its growth.

Nojas’s love for nails sparked after she studied abroad in Japan. She was in awe of the out-of-this-world nail art that seemed commonplace. When she came home, Nojas searched for a nail salon that could style her nails with a 3D bow with no success and thought, “Maybe I can do this myself.” She imediately enrolled in beauty school and her love for nail art grew even deeper. After winning first place in a nail art competition, her work began to be featured in magazines. In 2014, Nojas entered a worldwide competiton and was named one of the Top Ten Nail Artists in the world! That same year, Nojas took a leap of faith and opened her own small nail salon Downtown. She worked tirelessly and passionately, creating relationships with her clients and always delivering the highest quality work.

Just a couple years later, Nojas’s success has allowed her to secure a larger, ground floor location, create a team of beauty experts, and achieve her dreams. In love with her new space, Nojas would like to thank her family for their support. Active in redecorating, refurbishing, and providing all the greenery in the salon, Nojas explained she could not have done this without them. Pinkies Up Luxury Beauty Salon is open Monday-Friday 10AM-7PM and Saturday 9AM-5PM at 790 Marsh Street. Book a service with the Nail Genie Yessie Nojas and her glam girl squad in person or on their website. Help them change the world, one woman and one set of nails at a time.

By Aubrey Young

Pinkies Up Luxury Beauty Lounge
Yessie Nojas, Owner and Nail Artiste
790 Marsh Street
(805) 242-4447


Kat Thompson
Author: Kat Thompson