Serengeti West Fine Jewelers

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Address

951 Monterey Street
San Luis Obispo, CA 93401
(805) 546-8706

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Serengeti Company was founded in 1978 by Gene Dente and his brothers Vincent and Steven. Because Vincent and his wife Kathleen moved to San Luis Obispo in 1985, they began their own gem business called Rock Soup Trading Company. Later, the name would be changed to Serengeti West in honor of the African gemstone mines that the Dente brothers visited together. As a result of Vincent’s death, Kathleen assumed operation of the store in 1996.

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