If your business is located within the boundaries of the Business Improvement Area, you are automatically a dues-paying member, as part of your business license through the City of SLO.

Membership fees are used to promote, market, produce events and provide placemaking efforts that benefit our members and the community. Check out your Member Benefits HERE!

Voluntary Membership

Nonprofits, financial institutions, and churches are exempt from City business license fees as described above and are invited to join our Voluntary Membership program.

For businesses, nonprofits, and individuals geographically located outside our boundaries, there is still the opportunity to join. We are seeking membership throughout the region to join us to support our vision for a vibrant downtown. Join us today!

Nonprofit $50
Individual $75
Business $150

Become a Voluntary Member by applying HERE.

Downtown San Luis Obispo

Doing Business Downtown

Located halfway between San Francisco and Los Angeles, Downtown SLO is centrally located and a great place to do business. With rich history, natural beauty and a vibrant economy it is no wonder that San Luis Obispo has been called the Happiest City in America. To learn more about what we are doing to foster an economically vibrant downtown and how you can start your business with us, contact our team today.


As a member of Downtown SLO, you receive numerous benefits, including:

  • Members-Only Newsletters – Stay up-to-date on downtown happenings, networking events, sales tax figures, openings/closings, and ways to participate.
  • A unified voice on downtown issues. Downtown SLO is the voice of downtown working with City Council, City Staff, and others to represent the business community. We’ll keep you informed on all of our efforts to keep downtown safe, accessible and vibrant.
  • Sponsorship Opportunities. Through our events, we attract tens of thousands of people downtown each year. Members are eligible for sponsorship opportunities ranging from booths to title sponsor recognition. We’ll work with you to find the right audience to fit your marketing needs.
  • Being a member of a robust, award-winning Downtown community
  • Advocacy on behalf of your business and community through local and state government
  • Opportunity to participate in dozens of events throughout the year (ex: Concerts in the Plaza and the Downtown SLO Farmers’ Market)
  • Enhanced beautification efforts like tree lighting and maintenance of infrastructure
  • Coordination of seven different committees that address specific and unique initiatives, like parking, nightlife, cultural arts, and more
  • Additional cleaning and support services through our Ambassador program
  • Business listing on our website with built-in SEO
  • FREE to our Business Education Series, featuring information and resources for local businesses
  • Promotion of your business through sponsorship opportunities, social media, Downtown Business Spotlights, online calendar, and advertising in the Deliver-E

If you have questions or would like to reach out and meet with our team to discuss member benefits, let us know! Email and we’d be happy to set up a time to meet with you.

Business Directory

Verify your business information is correct in our business directory! If not, email us to update it for you!

Committee Information

Want to learn more about our committees and how to get involved?

Press Releases

Archive of press releases from Downtown SLO.