2021 Downtown SLO Holiday Happenings

California Dreamin'

Downtown San Luis Obispo has been the region’s destination for making holiday memories for more than 40 years. This year, treasured in-person family traditions will make their return safely, and new programs developed in 2020 will continue.

More information will be coming soon!

45th Annual Downtown Holiday Parade

The most popular holiday parade in the county, now in its 45th year, returns to Downtown SLO!

Apply now

Holiday Parade

Holiday Sponsorships

Help us spread holiday cheer and encourage shopping at Downtown businesses — and market your business!

Holiday Sponsorships


Join Friends of Downtown SLO this holiday season to spread holiday cheer loud enough for all to hear!


Thank you, City of SLO!

Thank you to the City Council and the City of San Luis Obispo for investing in Downtown SLO and spreading holiday cheer throughout the community!