2022 Downtown SLO Holiday Happenings

Theme: Rock 'n' Retro

Classic cars, shining stars, and electric guitars — cruise on over to downtown San Luis Obispo this holiday season for a nostalgic, rockin’ good time!

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Sponsorship Opportunities

When you sponsor Downtown SLO Holiday Happenings, you’ll be spreading holiday cheer and helping us encourage shopping at downtown businesses; plus, you’ll have the chance to market your business to hundreds of thousands of locals and tourists.

Sponsorship Information

46th Annual Holiday Parade

Friday, December 2, 2022, at 7:00 PM.

Parade applications open Saturday, October 1, 2022 — stay tuned!

The application will be available here!

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Holiday Parade

The Holiday Plaza

Opens Friday, November 25, 2022

Bigger and better than ever.

Mission Plaza is the centerpiece of downtown San Luis Obispo — it all happens here! This year, we’re excited to bring back Santa’s House, the Classic Carousel, dazzling photo spots, and an animated musical light show! Events at the Plaza include the Hanukkah Menorah Lighting Ceremony, performances from the SLO County Band and the SLO Youth Symphony, and much more!

Small Business Saturday

Saturday, November 26, 2022

Downtown SLO invites the community to keep their dollars local this holiday season and support local businesses when shopping for gifts. Additionally, Downtown SLO will offer holiday shopping opportunities unlike any other with a diverse line-up of small merchants and national retailers.

Downtown businesses! Sign up to be included in our 2022 Small Business Saturday promotions.

Small Businesses

Decorated Window Showcase

Downtown businesses: It's time to shine!

Start brainstorming your holiday storefront displays — Decorated Window Showcase sign-ups are available now!

Decorate your storefront in your best interpretation of Rock 'n' Retro-style. Participating businesses will be featured on our official walking map and will receive a QR code to place in their window that links to the online poll.

The general public will cast their votes for People's Choice!