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Celebrate the Holidays in Downtown San Luis Obispo

'Tis the season for treasured community traditions such as the annual Holiday Parade, Santa's House, and the dazzling lights and sights in Mission Plaza.

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48th Annual Holiday Parade

Friday, December 6, 2024 • 7 PM

Escape into a whimsical world of winter festivities in downtown San Luis Obispo this holiday season! This year's parade theme is Whimsical Wonderland — parade participants are encouraged to decorate their entries with inspirations of enchanted forests, swirly trees, and sparkly snowscapes.

Applications for the 2024 downtown San Luis Obispo holiday parade are open now and filling fast! We will close the application when we reach capacity, so don't wait to apply!

Learn More & Apply

Become a Sponsor

When you sponsor Downtown SLO Holidays, you’re making it possible for us to spread holiday cheer and encourage shopping at downtown businesses, and you’ll have the chance to market your business to hundreds of thousands of locals, tourists, and downtown visitors.

Sponsorship Opportunities