Upcoming Events

Sun 11

Santa’s House

December 11
Sun 11

Classic Carousel

December 11
Mon 12

Santa’s House

December 12

holiday_happeningsHoliday Happenings in Mission Plaza

November 25th-December 26th

Get into the holiday spirit with a trip to beautiful Mission Plaza in Downtown SLO!  Visit Santa’s House, take a ride on the Classic Carousel and be delighted by our giant decorated Holiday tree.


snownight_archiveSnow Night at Downtown SLO Farmers’ Market

Thursday, December 8th

It’s snowing in Downtown SLO! Come have fun with a sledding hill for all ages and play area for children five and under!

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bluebird_salonHoliday Window Decorating Contest Winners Announced

The SLO Downtown Association is happy to announce the winners of its annual Holiday Window Decorating Contest for the 2016 season. Each year, several Downtown businesses vie for the most eye-catching displays by decorating their storefront windows with creative and inspiring designs. Hoping to gain customers’ attention-and perhaps win a prize-business owners go all out in this fun competition.

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Downtown News

  • 41st Annual Holiday Parade Winners Announced

    cclandscapeIt was great to see so many of you Dashing through the SLO at our 41st Annual Holiday Parade in Downtown San Luis Obispo on Friday, December 2nd!

    Parade Marshal and longtime Downtown business owner, Ann Reeves, lead the procession featuring nearly 90 decorative floats, marching bands and more! 

    We are excited to announce the entry winners for this year’s parade.  Our judges Amy Steiner, Sandra Foxford, Lena Friedman and Jacci Abram had the tough job of deciding who ranked among the top entries.  Here are the winners:

    Most Entertaining – Studio @Ryan’s American Dance

    Most Creative – Central Coast Landscape Products

    Best in Theme – Glacier Ice Company

    To view highlights from the parade, please click here.


  • Downtown Perspective with Dr. Jonathan York

    dominic_higueraI am a proud graduate from Cal Poly and the campus has been a lifelong neighbor to my home. As such, I look at the university through several different lenses. The Tartaglia Ranch has shared a barbed wire fence for generations and the activities and plans for the university are of interest for me, both at home and at work as the Executive Director of Downtown SLO. Without a doubt, my perspective is unique and continues to develop as our community and campus weave a tale of success, collaboration and vitality. Last month I sat down with Dr. Jonathan York to talk about his role in founding Cal Poly’s Center for Innovation and Entrepreneurship. As the Co-Founder and Faculty Director he has been a driving force behind one of Downtown’s most exciting projects and I am glad to tell the story of how he lead the way for student entrepreneurship in Downtown SLO.  Read More

  • Downtown Business Spotlight – Monterey Street Project
    Photo by: Barry Goyette

    Photo by: Barry Goyette

    The Monterey Street Project in Downtown SLO is starting to take shape with the recent opening of new retail, dining and office space along Monterey Street between Chorro and Morro Streets.  The development by Jamestown, LP, a leading national real estate investment and management firm, added 64,000 square feet of retail, restaurant and Cal Poly offices and student lofts into its urban shopping and lifestyle destination, The San Luis Obispo Collection.  The new additions include notable retailers Lululemon Athletica, H&M, Williams-Sonoma, Marine Layer and Francesca’s Collection as well as local restaurants Thomas Hill Organics Kitchen, Mint + Craft. The space also incorporates dedicated space for Cal Poly.  MAC Cosmetics is scheduled to open this winter.   Read More

Great American Main Street Award Winner

San Luis Obispo, California was awarded The Great American Main Street Award in 1999 by the National Trust For Historic Preservation. Since 1995, this esteemed award has been presented to five US Cities each year, recognizing them for their successful preservation-based downtown revivals.

San Luis Obispo Downtown Association

1108 Garden Street, Suite 210
San Luis Obispo, CA 93401
Phone: (805) 541-0286
Fax: (805) 781-2647

(805) 458-5153

Old SLO Trolley

Trolley service is provided from both of the parking structures and at convenient locations within the Downtown core approximately every 15 minutes. The fare is 50 cents. Hours of operation are:

  • Thursdays - 5 PM to 9 PM - Year Round
  • Fridays - 5 PM to 9 PM - June-Labor Day
  • Saturday - 5 PM to 9 PM - April - October

Click here for the Trolley and City bus schedule.