Downtown SLO News

Our 43rd annual Holiday Parade is around the corner! This cherished holiday tradition brings together thousands from around the county in the most celebrated and attended parade on the Central Coast. This year’s theme, “A Very Vintage Holiday”, is sure to bring out the best......

Downtown SLO is pleased to announce curated, limited-edition gift boxes just in time for the holidays! Give the gift of Downtown San Luis Obispo and our world-famous Downtown SLO Farmers’ Market this season. Gift boxes are priced at $65 for the Farmers’ Market box and......

The Classic Carousel and Santa’s House are now open for the season! The Classic Carousel is open through December 26th. Carousel rides are $3 each or families can purchase a package of 5 rides for $10. (There is a $1 charge per transaction for credit......

The Downtown SLO Farmers’ Market is undoubtedly one of the most treasured events on the Central Coast and has a long history of bringing locals and visitors together to eat, shop, listen to music and connect with their community. We are celebrating 35 years this......

Our Window Decorating Contest has come to a close, but Downtown’s windows are still shining brightly! Come Downtown, see the windows in person, and support our Downtown shops this holiday season. We are pleased to announce our contest winners: 1st Place: Bluebird Salon for its......

Join Downtown SLO and Wells Fargo for the cherished 43rd annual Holiday Parade on Friday, December 7 beginning at 7 PM! This year’s parade theme is “Vintage Holiday”. Join thousands of spectators on the Central Coast’s favorite holiday parade. Parade Marshals Stephen Patrick of Stephen......

Join Downtown SLO for an informative session on window merchandising and creating attractive spaces in your storefront on Tuesday, October 30 from 8-10 AM at Femme Jules D., located at 691 Higuera Street. This event is free. Cash in this holiday season and learn how......

It’s *almost* Halloween and our Fall and Holiday events are quickly approaching! Check out our Events Calendar page to view upcoming events with Downtown SLO and the Downtown SLO Farmers’ Market. If you are a business and would like to participate in the Trick-or-Treat activity......

Downtown SLO is pleased to announce that Bettina Swigger, who has successfully helmed Festival Mozaic for eight years, has been hired as the new Chief Executive Officer. Swigger will begin leading the organization starting October 16, 2018 and will work closely with Chief Operating Officer......

Only two more shows left this season! September 7 – The Mother Corn Shuckers September 14 – Our season ends with Moonshiner Collective Chamisal Vineyards | Firestone Walker Brewing Co. | Jean Marie Cidery available for purchase. Don’t forget to valet your bike for free at......

Tickets go on sale Wednesday, August 15 at 9 AM! Downtown SLO’s 2nd annual Sip ‘n Saunter! Sip ‘n Saunter will take place on Friday, September 28 from 5-8 PM at multiple Downtown venues. Click here to learn more and buy tickets....

Deadline extended! We are looking for artists to design our 2018 annual Holiday Parade poster. The theme this year is “Vintage Holiday”. The submissions deadline has been extended until September 14 at 4 PM. Please read the complete submission requirements and RFP right here....

Downtown Business Spotlights

Created by Cal Poly student Rafael Pintor and sold at the Downtown SLO Farmers’ Market, Atsá Foods superfood bars serve a unique twist: the key ingredient of Atsá bars is organic, wild-harvested piñon nut, grown commonly in indigenous communities. Rafael started the company with a......

The new Cider Bar located in The Creamery is now serving house made cider, beer and wine – as well as selections from across the globe. Co-owners Kevin McLaughlin and Roy Bruder formed the idea when the partners met at Spike’s Pub and saw an......

Acacia Productions is a new creative company located Downtown, that serves hundreds of small businesses through marketing and brand consulting. Owner, Cameron Ingalls’ journey of starting his third creative productions business, Acacia Productions, is a story stemming from his desire to serve. Ingalls first began......

Downtown Perspectives

Our 43rd annual Holiday Parade is around the corner! This cherished holiday tradition brings together thousands from around the county in the most celebrated and attended parade on the Central Coast. This year’s theme, “A Very Vintage Holiday”, is sure to bring out the best......

Communication & Content Manager Zoya Dixon sat down with former San Luis Obispo Chamber of Commerce CEO Ermina Karim for an interview reflecting on her time at the organization and all things related to Downtown. Here’s highlights of their chat, edited down for size and......

Over the span of my life I have grown acutely self aware with regard to how my actions in the space we call Earth relate to other sentient beings and our shared environment. Growing up as an outdoorsman and rancher, I have spent a large......