Downtown SLO News

We have a full calendar of events in November and December. Please visit DowntownSLO.com/holidays to see a full list of our events....

There will be no Farmers’ Market on Thursday, November 22 in honor of Thanksgiving. The Market will return on Thursday, November 29....

Businesses with storefront windows are invited to create a festive and beautiful Downtown this holiday season. Decorate your windows and enter our annual Window Decorating Contest! Prizes awarded to First, Second, and Third Place, Best in Theme (A Very Vintage Holiday), and People’s Choice. Please......

Make the holidays come alive in Downtown San Luis Obispo! We are looking for ONE Title Sponsor for the Holiday Tree ($850) and TWO Major Sponsors for the Holiday Parade ($600 each.) Your sponsorship gets seen in front of thousands of parade attendees, social media......

Shop and Dine Small on Saturday, November 24, 2018! Downtown SLO and American Express are pleased to once again present our Passport Program on Small Business Saturday! Shoppers who make a purchase at participating Downtown businesses receive a stamp on their Passport. Returned and completed Passports are entered......

Join Downtown SLO and Wells Fargo for the cherished 43rd annual Holiday Parade on Friday, December 7 beginning at 7 PM! This year’s parade theme is “Vintage Holiday”. Join thousands of spectators on the Central Coast’s favorite holiday parade. Parade Marshals Stephen Patrick and Todd......

Join Downtown SLO for an informative session on window merchandising and creating attractive spaces in your storefront on Tuesday, October 30 from 8-10 AM at Femme Jules D., located at 691 Higuera Street. This event is free. Cash in this holiday season and learn how......

It’s *almost* Halloween and our Fall and Holiday events are quickly approaching! Check out our Events Calendar page to view upcoming events with Downtown SLO and the Downtown SLO Farmers’ Market. If you are a business and would like to participate in the Trick-or-Treat activity......

Downtown SLO is pleased to announce that Bettina Swigger, who has successfully helmed Festival Mozaic for eight years, has been hired as the new Chief Executive Officer. Swigger will begin leading the organization starting October 16, 2018 and will work closely with Chief Operating Officer......

Only two more shows left this season! September 7 – The Mother Corn Shuckers September 14 – Our season ends with Moonshiner Collective Chamisal Vineyards | Firestone Walker Brewing Co. | Jean Marie Cidery available for purchase. Don’t forget to valet your bike for free at......

Tickets go on sale Wednesday, August 15 at 9 AM! Downtown SLO’s 2nd annual Sip ‘n Saunter! Sip ‘n Saunter will take place on Friday, September 28 from 5-8 PM at multiple Downtown venues. Click here to learn more and buy tickets....

Deadline extended! We are looking for artists to design our 2018 annual Holiday Parade poster. The theme this year is “Vintage Holiday”. The submissions deadline has been extended until September 14 at 4 PM. Please read the complete submission requirements and RFP right here....

Downtown Business Spotlights

Created by Cal Poly student Rafael Pintor and sold at the Downtown SLO Farmers’ Market, Atsá Foods superfood bars serve a unique twist: the key ingredient of Atsá bars is organic, wild-harvested piñon nut, grown commonly in indigenous communities. Rafael started the company with a......

The new Cider Bar located in The Creamery is now serving house made cider, beer and wine – as well as selections from across the globe. Co-owners Kevin McLaughlin and Roy Bruder formed the idea when the partners met at Spike’s Pub and saw an......

Acacia Productions is a new creative company located Downtown, that serves hundreds of small businesses through marketing and brand consulting. Owner, Cameron Ingalls’ journey of starting his third creative productions business, Acacia Productions, is a story stemming from his desire to serve. Ingalls first began......

Downtown Perspectives

Communication & Content Manager Zoya Dixon sat down with former San Luis Obispo Chamber of Commerce CEO Ermina Karim for an interview reflecting on her time at the organization and all things related to Downtown. Here’s highlights of their chat, edited down for size and......

Over the span of my life I have grown acutely self aware with regard to how my actions in the space we call Earth relate to other sentient beings and our shared environment. Growing up as an outdoorsman and rancher, I have spent a large......

Brick and mortar retail shops have been taking a beating recently, as online retailers take change consumer spending habits. Too often these retailers glorify free shipping and faster delivery, but rarely talk about the removal of the human experience and benefit of shopping with trusted......