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Downtown SLO Banner Program

Showcase your organization's event throughout Downtown San Luis Obispo!

The Downtown Banner Program provides an opportunity for non-profits and not-for-profit organizations to promote an event or exhibit that impacts Downtown SLO. With employees, visitors, and locals frequenting the district, this is a high-visibility opportunity for organizations to showcase their work.

Something caught your eye?

Banners bring vibrancy, culture, and art to Downtown San Luis Obispo. Banners are decorative additions to our light posts that promote events or exhibitions in Downtown. Your banners will catch the attention of locals, visitors, and business owners that frequent our Downtown!

Pricing & Guidelines

Style Guide

Please provide artwork 6–8 weeks before the banner install date.


Banner Locations

Select between 1–4

Downtown SLO has been divided into four different locations for you to choose from. Each section has a different number of banners and a different cost. See the guidelines and pricing to decide the best fit for your organization!

Higuera + Garden (28 banners)

Named one of America’s best Main Streets, Higuera Street is home to one of San Luis Obispo’s most beloved community events — the famous Thursday Night Farmers’ Market! Thousands of pedestrians walk the sidewalks of both Higuera and the quaint, charming Garden Street every week, making this the perfect opportunity to showcase your organization.

Palm + Chorro + Morro (16 banners)

Showcase your organization to movie-goers, history buffs, theatre enthusiasts, city hall-goers, and more along this route. Your banners will be placed from the SLO Public Library, through Chinatown, all the way past Mission San Luis Obispo de Tolosa. 

Marsh + Broad + Nipomo (13 banners)

Locals and visitors alike frequent Marsh Street, to visit the Downtown Centre, the post office, or to use the parking structure. San Luis Obispo tourists exit the freeway and enter Downtown through Marsh Street, making this a great chance to make a first impression. 

Monterey + Osos (11 banners)

The historic Fremont Theatre, the County Courthouse, long-time local businesses, and award-winning restaurants are just a few of the sights to see on your walk down Monterey Street. Visitors will follow your banners down the sidewalk leading up to the Mission.