Sponsor an Event

Downtown SLO is a 501 (c) 6 nonprofit that has been committed to fostering a vibrant Downtown community since our inception in 1975. Through a variety of community events and programs like Concerts in the Plaza, Santa’s House, the Downtown SLO Farmers’ Market, and so many others, Downtown SLO provides over 100 high-quality, vibrant, and diverse events year-round for free to the greater San Luis Obispo community. Downtown SLO also manages the Business Improvement District and serves the needs of our business community through outreach, support, and advocacy. Our Downtown Ambassador program provides additional cleaning services to the Downtown core, and we also serve as an interface between the public, the City of San Luis Obispo, and other agencies. Your support is critical to making our programs successful. Your sponsorship is a great way to support engaging, quality community events. Without you, we would not be able to reach thousands of families, children, businesses, organizations, and other community members with our programming. THANK YOU! Contact Niesha ( Niesha@DowntownSLO.com ) for more details!

Current Sponsorship Opportunities

We are currently seeking sponsors for the 44th Annual Holiday Parade, the largest holiday parade in the region. The parade will take place on Friday, December 6, 2019.

The county’s most popular Holiday Parade, now in its 44th year, draws thousands to Downtown SLO annually. We are offering sponsorships for the parade for those wishing to tie into a highly visible event! This year, the Holiday Parade theme is, Holidays Around The World held on Friday, December 6 at 7 PM.

As a parade sponsor, your business name will be prominent in the advertising that goes along with publicizing the 80+ entry event.

As a Major Sponsor at $650 you will receive these sponsorship benefits:

  • Priority placement behind the Parade Marshal at the front of the parade
  • Free entry into the parade
  • Logo on 200 parade posters distributed throughout the City of San Luis Obispo
  • Continual mention of your business at each of the 11 announcer booths along the parade route
  • Logo and/or mention in print, digital, and commercial advertisements as appropriate
  • Logo and recognition on the Downtown SLO website, Downtown Deliver-E and Downtown SLO Facebook

To learn more about sponsorship opportunities, please contact Niesha Johnson at niesha@downtownslo.com or (805) 234-9673