Events

The Downtown SLO Thursday Night Farmers’ Market is currently suspended in response to COVID-19 restrictions around large gatherings.

Curious about upcoming events in Downtown SLO? Look no further!

Want to get involved with an event or learn more about one? Contact us at reachus@downtownslo.com


Concerts in the Plaza

Downtown SLO Postpones 25th Anniversary of Concerts in the Plaza to 2021
See You Next Year in Mission Plaza

Downtown SLO, the organization that produces the popular free Friday night summer series Concerts in the Plaza, announced this week that the 25th Anniversary Season will not proceed as planned.

The weekly concerts were supposed to begin June 12, but given the reality of public health guidance and concerns about safety due to COVID-19, organizers will postpone the 25th Anniversary Season to 2021. 

“Prior to the public health emergency, we had 14 bands and a new singer/songwriter showcase confirmed for 2020. We were just about to announce the lineup – we even had our poster art ready, created by a local artist. But with the viability of live music performances in crowded settings uncertain, it just isn’t safe to proceed,” said Downtown SLO CEO Bettina Swigger. 

“The 25th Anniversary will rock next year and we’ll use this year’s uncertainty to test some new ideas. Sunset Honda is on board and looking forward to bringing the community together again,” said George Peterson of Sunset Honda. Sunset Honda has been the title sponsor of Concerts in the Plaza since 2012.

The music community is sad but understands. “I definitely know how serious the situation is,” said Reese Galido, The Tipsy Gypsies and The Kicks. “We appreciate you doing what you need to do to keep everyone safe.” 

While coming downtown on Friday night to hear great, free live music in Mission Plaza may not be possible this summer, potential concertgoers are instead encouraged to continue to support businesses downtown by getting takeout and delivery from its many restaurants, shopping online and purchasing gift cards to use in the many retail shops, salons, and other businesses that have been affected during the Shelter At Home order.

A fundraising campaign to help support the COVID-19 Response and Recovery efforts is also ongoing. Funds raised will be used to help plan for future events and provide assistance to businesses as they move through a phased reopening.  To make a donation to support a vibrant downtown, visit DowntownSLO.com/donate/

 We look forward to seeing you in the summer of 2021.


Business Education Series

The next Business Education Series dates are:

Friday, October 9, 2020, 8AM-10AM | Grow Your Business: Find the Tools to Take Your Business to the Next Level

POSTPONED| Everyone’s a Critic: Managing Your Brand in the Age of Crowd-Sourced Expertise (Virtual)

Download the Downtown SLO Business Education Series Brochure HERE

October 9, 2020 | 8AM-10AM

Downtown SLO Office, 1135 Chorro Street

Our 2020 Business Education Series features dynamic speakers giving you tools and inspiration to grow your business and better serve your customers. This session focuses on Hospitality and Retention.

Jay Beck has served the Downtown community at several banks, including the new American Riviera Bank at the gateway to Downtown. He will share tips for how to access capital, what banks are looking for when it comes to small business loans, and best practices for financial management and how to take all the lessons you learn during this series to the next level.

Judy Mahan is the Incubator Director for Cal Poly CIE, Center of Innovation and Entrepreneurship, at the HotHouse and the Director of the Small Business Development Center (SBDC). At the CIE HotHouse, she leads programming to assist in the business development of over a dozen currently incubating companies. On the SBDC side, Judy manages the pool of expert consultants to support their clients. With experience as a corporate and securities attorney, Judy also provides legal guidance to more than 150 company clients within the SLO County SBDC network.

Kurt Friedmann (not pictured) is a partner of Friedmann-Magee Group, and has a 25-year background in customer development, coaching, sales management, training, and customer experience management.

Business Education Series sessions are free for Downtown SLO members to attend as a member benefit.

Non-members are welcome to attend as a guest for $15 per person.

Each session runs from 8AM-10AM.

The Business Education Series is a program of the Economic Activities Committee.


POSTPONED:

Our 2020 Business Education Series features dynamic speakers giving you tools and inspiration to grow your business and better serve your customers. This session focuses on Marketing & Brand Management.

Guest Speakers: Luke Williams from Yelp San Luis Obispo & Erica Hamilton from Blackwater

Luke Williams launched the Yelp San Luis Obispo Community in 2014 as the first Community Ambassador for Yelp. He works part-time as a local employee of the popular search engine to connect locals and visitors with great local businesses. Luke hosts Yelp events each month, engaging and growing the SLO Yelp Community and helping businesses get the most out of all the free tools and features Yelp offers.

Erica Hamilton is part of the mother-daughter duo behind the local Downtown boutique, Blackwater. Learn how Erica has grown their Instagram following to over 14K, her take on influencer relationships, navigating the ups and downs of social media platforms, dealing with the haters and creating unique, carefully curated content for both their social media platforms and website. Hear her local-take on what she thinks the future holds for small business retail marketing.

Business Education Series sessions are free for Downtown SLO members to attend as a member benefit.

Non-members are welcome to attend as a guest for $15 per person.

Each session runs from 8AM-10AM.

The Business Education Series is a program of the Economic Activities Committee.


Holiday Happenings

Downtown SLO hosts Santa’s House, The Classic Carousel in Mission Plaza, and the Holiday Parade. Keep an eye out for upcoming information regarding dates, volunteer/sponsorship opportunities, and more!