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Business Sign-Ups Are Open!

SIGN-UP DEADLINE: Saturday, March 1, 2025, 11:59 PM. Late applications will not be accepted.

Downtown Retail Sign-Up

Food & Beverage Sign-Up

About Sip 'n' Saunter

We are thrilled to announce that the community is once again invited to Sip 'n' Saunter around Downtown San Luis Obispo on Sunday, May 4, 2025. This event invites locals to explore downtown's diverse lineup of retailers while tasting some of the best food and beverages the Central Coast has to offer. Local wineries, beverage providers, restaurants, and caterers from around SLO County will serve tastings and small bites at downtown retail locations. This is a 21+ only event.

Something new is in the works!

Previous Sip 'n' Saunter attendees have overwhelmingly indicated that they wish the event was just an hour longer — so we're making it happen! For an extra $25/ticket, Sip 'n' Saunter attendees will be able to start the afternoon early and enjoy a special VIP Early Access Zone from 12–1 PM, sponsored by the Creamery Marketplace. If you are a downtown business located in the Creamery Marketplace, please reach out to Kelly@DowntownSLO.com to participate.

Event Details

  • Sunday, May 4, 2025
  • 1–4 PM*
  • Multiple attendee check-in locations
  • Attendee ticket prices: $65 Early Bird | $75 General Sale (plus ticketing fees)

*VIP Early Access from 12–1 PM, +$25/ticket

Why You Should Participate

This is an incredible opportunity to introduce (or reintroduce) your brand to hundreds of locals!

2024 Sip 'n' Saunter Numbers

  • 661 attendees
  • 47 retail stops
  • 71 food & beverage purveyors
  • 90% of attendees reported that they learned about a downtown shop that they were not previously familiar with
  • 80% of attendees reported that they planned to revisit a retailer because of the event
  • 87% of attendees were from San Luis Obispo County

By participating in Sip 'n' Saunter, you will receive marketing and promotional coverage through

Questions about the event? Reach out to Kelly@DowntownSLO.com.

Thank you to our 2025 Sip 'n' Saunter sponsors and partners!

— Presented By —

— Sponsored By —

— Media Partners —