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47th Annual Downtown SLO Holiday Parade To Take Place On Friday, December 1, 2023

Tuesday, September 5, 2023

TO: ALL MEDIA

FROM: Rachel Lackmann
Marketing & Communications Coordinator
Marketing@DowntownSLO.com

FOR IMMEDIATE RELEASE

47TH ANNUAL DOWNTOWN SLO HOLIDAY PARADE TO TAKE PLACE FRIDAY, DECEMBER 1, 2023
Applications For Parade Entries Are Open!

San Luis Obispo, CA — Downtown SLO, along with title sponsors The Ah Louis Store and Friday Night Lights Youth Flag Football, are excited to announce that the 47th Annual Downtown SLO Holiday Parade will take place on Friday, December 1, 2023, at 7 PM. The 2023 theme will be “Out of This World!”; participants will be encouraged to incorporate elements of space exploration, intergalactic adventure, celestial beauty, and cosmic wonder into their entries. Prepare to be dazzled by an immersive experience that merges the awe-inspiring cosmos with a night of unforgettable celebration in charming downtown San Luis Obispo.

Applications for the parade are open now at SLOHolidays.com. The application will close on Wednesday, November 1, 2023, or when capacity has been met. Those interested are encouraged to sign up promptly. Please note that the order of application does not determine the final placement order in the parade.

ABOUT THE DOWNTOWN SLO HOLIDAY PARADE

The Annual Downtown SLO Holiday Parade has drawn thousands to downtown San Luis Obispo since 1976. Held on the first Friday in December, the parade has become a much-loved holiday tradition along the Central Coast for locals and visitors alike. Nearly 90 decorated floats, marching bands, vehicles, dancers, and more will march in the parade. Information regarding the route, accommodations, and more will be published as the date approaches at SLOHolidays.com.

Committed 2023 Holiday Parade sponsors include: Ah Louis Store, Friday Night Lights Youth Flag Football, Guaranteed Rate, Astound Business Solutions, Central Coast Gymnastics, Coastal Pediatric Dentistry, Injectors Direct, New Heights Ventures, Poor Richard's Press, SLO Credit Union, Studio Prime Architecture & Engineering, Sunset Honda, Wilde Wealth Management

MORE DOWNTOWN SLO HOLIDAY HAPPENINGS

Along with the parade, Downtown SLO plans to transform Mission Plaza once again into the sparkling and festive “Holiday Plaza.” Complete with Santa’s House, the Classic Carousel, a 20-foot holiday tree, a walk-through ornament, a musical light show, and more brand-new photo opportunities, the Holiday Plaza is the centerpiece of downtown holiday happenings. The fun in the plaza will begin on Friday, November 24, 2023, at 12 PM. More information will be available at SLOHolidays.com.

A handful of sponsorship opportunities remain. For more information, visit SLOHolidays.com.

A media kit can be found here. Please contact Rachel Lackmann, Marketing & Communications Coordinator, for additional materials and information: marketing@downtownslo.com, or visit DowntownSLO.com.

About Downtown SLO: Downtown SLO is a 501 (c)(6) nonprofit founded in 1975 whose mission is to foster an economically vibrant Downtown. Downtown SLO serves the community by working on initiatives like parking and beautification efforts, coordinating special events and the weekly Farmers’ Market, supporting economic activities, and examining Downtown issues.

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