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Downtown SLO 2021 Holiday Happenings Announced

October 1, 2021

FROM: Niesha Johnston, Events Manager
(805) 234-9677


Downtown SLO 2021 Holiday Happenings Announced

Holiday Parade Returns, Holiday Plaza with Enhanced Decorations Downtown

SAN LUIS OBISPO, CA – Downtown SLO is delighted to announce the return of the 45th Annual Holiday Parade, to take place on Friday, December 3, 2021 at 7 pm. This year, the annual Holiday Parade theme is California Dreamin’. The theme was chosen by the public, who voted online on Downtown SLO’s social media channels. The event is one of the largest parades on the Central Coast, attracting thousands of spectators. The Parade will feature over 80 decorative floats, vehicles, marching bands, dancers, and more!

Applications for community businesses or organizations to participate in the parade are open now at Please note participation is limited and the deadline to apply is November 1, 2021.

Downtown San Luis Obispo has been the region’s destination for making holiday memories for more than 40 years. This year, treasured family traditions return, including Santa’s House, the Classic Carousel and a dazzling Holiday Plaza full of lights and sights for photo opps.

The holiday season will kick off on Friday, November 26, 2021 with the opening of the centerpiece of the season: the Holiday Plaza! Visit Santa at Santa’s House, ride the Classic Carousel, and explore sparkly, interactive light exhibits that dazzle and delight during the day and glow at night. These charming decorations, along with the 20-foot lighted Holiday tree, will offer fun and festive backdrops for family photos in Mission Plaza.

Downtown SLO invites the community to keep their dollars local this holiday season and support local businesses when shopping for gifts. Additionally, Downtown SLO will offer holiday shopping opportunities unlike any other with a diverse line-up of small merchants and national retailers. A full list of stores can be found in the online Business Directory at

A complete schedule of events and more information will be available in late October/early November. Check for updates and to learn more about sponsorship opportunities, please visit our website at The press kit is available on our website.

Downtown SLO is a nonprofit 501(c)(6) membership organization working to foster an economically vibrant Downtown. The Friends of Downtown SLO is a private, nonprofit 501(c)(3) charitable foundation supporting a clean, safe, and beautiful downtown.