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Downtown SLO Announces First-Ever "Fall Fest: Cider, Beer, & Spirits Stroll"

Monday, August 12, 2024

TO: ALL MEDIA

FROM: Rachel Lackmann
Marketing & Communications Manager
Marketing@DowntownSLO.com

FOR IMMEDIATE RELEASE

DOWNTOWN SLO ANNOUNCES FIRST-EVER “FALL FEST: CIDER, BEER, & SPIRITS STROLL”
The brand-new event will take place on Sunday, September 29, 2024

San Luis Obispo, CA — Something exciting is on tap this fall! Downtown SLO is proud to present the first-ever Fall Fest: Cider, Beer, & Spirits Stroll. Ticketholders are invited to sample drinks and small bites from local breweries, cideries, distilleries, and restaurants at retailers around downtown San Luis Obispo as they shop, socialize, and enjoy live music. Fall Fest will double as a fundraising event for the Friends of Downtown SLO 501c3 nonprofit organization, with net proceeds from the silent auction benefiting Downtown SLO’s Clean & Safe Program, which works to create a welcoming and hospitable downtown environment.

The event will take place on Sunday, September 29, 2024, with the stroll running from 5–7:30 PM and a special Terrace Reception from 7:30–8 PM.

Tickets are on sale now until sold out, priced at $110 per person. Tickets can be purchased at my805tix.com/e/FallFest. This event is strictly 21+, and ID will be checked.

STROLL | 5–7:30 PM

Attendees can explore downtown San Luis Obispo retailers and boutiques as they enjoy fall flavors from some of the region’s best beverage and food providers. A variety of hard ciders, craft beers, and distilled spirits will be poured at downtown shops, and small bites will be served. Local musicians will be performing at stops throughout the stroll.

Downtown retailers on the stroll include B. Anthony & Co Jewelers, Blackwater, Blue Harvest Apparel, Euphoria, Fanny Wrappers Lingerie, French Quarter, Gaia's Gallery, Hands Gallery, HumanKind Fair Trade, Junk Girls, Making SLO, Open Air Flowers, Pippa & Ky, Stephen Patrick Design & Bladerunner Salon, Summerland Co, and Under the Willow.

Beverages and bites will be provided by 805 Beer, Baby Bear Biscuits, Central Coast Brewing, Firestone Walker Brewing Company, Hotel San Luis Obispo, Krobar Distillery, Novo Restaurant & Lounge, Proof & Gather Baking Co, Rod & Hammer, Seeds, Shindig Cider, SLO Cider Co, and Two Broads Ciderworks.

Live musicians performing at the event include local favorites Jineanne Coderre, Jon Millsap, Kahonukai Boro, and Kenny Taylor.

SILENT AUCTION

Throughout the stroll, guests can stop by Court Street and enjoy the Terrace Lounge, sponsored by the San Luis Obispo Collection. At the Lounge, attendees can bid on silent auction items generously donated by downtown businesses and community partners, take photos with Kramer Events’ Photo Booth, enjoy live music, and hang out on comfortable lounge furniture.

Net proceeds from the silent auction will benefit Downtown SLO’s Clean & Safe Program, a program funded through the Friends of Downtown SLO 501c3, increasing the organization’s efforts to create a welcoming and hospitable downtown environment. Learn more about Clean & Safe here.

Donate an item to the silent auction here.

TERRACE RECEPTION | 7:30–8 PM

After the stroll, all attendees are invited to gather back at Court Street Terrace for the closing reception, where final silent auction bids will be placed, winners will be announced, and the evening will be celebrated with emcee Suzanne Schonig from The Krush 92.5.

HOW IT WORKS

Check-in will occur adjacent to Seeds (1040 Court Street) beginning at 4:45 PM and ending at 6 PM. At check-in, ticketholders will receive a tasting pint (sponsored by Central Coast Brewing, KROBAR Distillery, & The Hub SLO), a map of locations, and a wristband granting access to all of the tasting locations.

Downtown SLO wants to thank all of the Fall Fest sponsors and partners.

A media kit can be found here. Please contact Rachel Lackmann, Marketing & Communications Manager, for additional materials and information: marketing@downtownslo.com, or visit DowntownSLO.com.

About Downtown SLO: Downtown SLO is a 501 (c)(6) nonprofit founded in 1975 whose mission is to foster an economically vibrant Downtown. Downtown SLO serves the community by working on initiatives like parking and beautification efforts, coordinating special events and the weekly Farmers’ Market, supporting economic activities, and examining Downtown issues.

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