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Downtown SLO Awards Winner of Peoples' Choice for Decorated Storefront

December 20, 2021

FROM: Rachel Lackmann, Marketing & Communications Coordinator


Downtown SLO Awards Winner of Peoples' Choice for Decorated Storefront

50+ Downtown Businesses Created Festive Holiday Displays for Downtown SLO’s Annual Decorated Window Showcase

San Luis Obispo, CA — Downtown SLO is pleased to announce the Annual Decorated Window Showcase People’s Choice winners! This December, over 50 local businesses and restaurants in Downtown San Luis Obispo enlivened the windows of their storefronts with their creative California-Dreamin’ inspired window displays. 

Downtown visitors were encouraged to follow the map with a list of participating businesses or check out the full gallery on the Downtown SLO Facebook page, and then vote online. 

1,996 votes were collected this year, the most engagement the program has ever received. Downtown SLO would like to congratulate Epiphany Bridal Boutique on being the 2021 Peoples’ Choice! The display featured elegant bridal dresses accompanied by very on-theme handcrafted surfboards, sunglasses, and beach balls. 

Calico Trading Company earned second place with their elaborate paper snowflakes, Joliene Bakery’s whimsical painted mushrooms won third place, and the stunning lights covering the storefront of Karson Butler Events at the Ah Louis Store received an award for WOW Factor.

While voting has closed, visitors are still encouraged to take a stroll to look at the Decorated Windows. A map of all participants can be found here.

Downtown SLO, in partnership with the City of San Luis Obispo, wants to remind visitors that the fun festivities continue into the New Year!

The Holiday Plaza Sponsored by the San Luis Obispo Collection
Through the New Year

The Holiday Plaza is the centerpiece of Downtown holiday happenings. Admire dazzling displays, pose with California-inspired photo backdrops, explore a magical lighted forest, and much more in Mission Plaza! Don’t forget your camera!

Santa Claus will be visiting with children and posing for photos on the lawn of Santa’s House from 12-7 pm on Tuesday, December 21, and Friday, December 22 (closed December 23 & 23 for rain). Santa’s House is sponsored by Tenet Health Central Coast.

The Search for Santa’s Mouse Family Scavenger Hunt in partnership with the San Luis Obispo Children’s Museum
Through the New Year

The activity booklet (available at Santa’s House, other Downtown businesses, and online) features a charming story and a scavenger hunt with eight clues for kids and families to find together as they stroll Downtown. Each activity book features the opportunity to win an annual membership to the Children’s Museum! Visit to learn more.

Buy Local Bonus presented by the City of SLO and the SLO Chamber of Commerce

Get rewarded for shopping local! Spend $100 at any local retail, restaurant, fitness, or personal service business in the City of SLO and receive a $25 gift card to another local business. Just save your receipts and submit them to receive $25.

For a list of small businesses in Downtown SLO, visit

For more information about all these exciting Holiday Happenings in Downtown San Luis Obispo, please visit A complete press kit is available on our website.

Downtown SLO is a nonprofit 501(c)(6) membership organization working to foster an economically vibrant Downtown.

The Friends of Downtown SLO is a private, nonprofit 501(c)(3) charitable foundation supporting a clean, safe, and beautiful downtown.