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Downtown SLO's Concerts in the Plaza Partners with Libertine Brewing Co. for 2025 Season Parties & More

Thursday, February 20, 2025

TO: ALL MEDIA

FROM: Rachel Lackmann
Marketing & Communications Manager
Marketing@DowntownSLO.com

FOR IMMEDIATE RELEASE

DOWNTOWN SLO’S CONCERTS IN THE PLAZA PARTNERS WITH LIBERTINE BREWING CO. FOR 2025 SEASON PARTIES & MORE
Upcoming events include a 2025 lineup release party, a “Battle of the Openers”, & weekly after-parties

San Luis Obispo, CA — Downtown SLO and Libertine Brewing Co. are teaming up to bring more live music and fun to the Concerts in the Plaza series starting this spring! The popular brewery, restaurant, and entertainment venue in downtown San Luis Obispo will host a multitude of new events before and after the popular free summer concert series.

All events will take place at Libertine Brewing Co. in downtown San Luis Obispo, at 1234 Broad Street, just two blocks away from Mission Plaza. There are no cover charges for these events, and all are open to the public. Food and drinks will be available for purchase.

2025 Lineup Reveal Party | Sunday, March 2, 2025, from 1–4 PM

This year, for the first time, the community can be among the first to see the 2025 Concerts in the Plaza lineup at an in-person celebration at Libertine Brewing Co.! The event will feature live music from local r&b group The Groove Collective as well as specialty-themed cocktails and food available for purchase.

This event is family-friendly and will include the official lineup of Concerts in the Plaza dates, headlining bands, and opening acts, as well as artwork for the season and committed sponsors.

The lineup will be announced to the general public and press on Monday, March 3, 2025.

“Battle of the Openers” | Friday, April 11, 2025, from 8–10 PM

Downtown SLO and Libertine Brewing Co. are excited to invite the community to the first-ever “Battle of the Openers” on Friday, April 11, 2025. The remaining Opening Act of the season will be determined and voted on by the audience at this friendly competition! Four to five soloists and duos will perform a fifteen-minute set for the audience and judges, “Battle of the Bands”-style. Votes will be cast via mobile device and the winner will be announced at the end of the night! This is a 21+ event.

Concerts in the Plaza After-Parties | Every Friday, June 20–September 12, 2025, at 8:30 PM

Don’t let the music stop when Concerts in the Plaza ends! Libertine Brewing Co. is booking twelve artists to perform at their venue (1234 Broad Street) every Friday evening after the concerts in Mission Plaza end. The lineup of after-party performers will be released in the spring. After-parties will be 21+ events.


ABOUT CONCERTS IN THE PLAZA

Concerts in the Plaza, organized by Downtown SLO, is the largest free summer concert series on the Central Coast. For its 29th season, the community is invited to gather every Friday for twelve weeks of free live music in San Luis Obispo’s Mission Plaza. This beloved community event features live local music, dancing, and drinks in the heart of downtown San Luis Obispo. All concerts are free to the public and family-friendly. Concerts in the Plaza is presented by Sunset Honda and in partnership with the City of San Luis Obispo.

The series will run every Friday from June 20–September 12, 2025, with no concert on July 4. The Opening Act will begin at 5 PM and the Main Act will run from 6–8 PM.

Those who are interested are encouraged to follow Concerts in the Plaza on Instagram and Facebook for updates.

SPONSORS & PARTNERS

Downtown SLO wants to thank all the committed sponsors and community partners that make this event possible. Few sponsorship opportunities remain; find out more at DowntownSLO.com/Sponsor.

Title Sponsor: Sunset Honda
Opening Act Sponsor: Libertine Brewing Co.
Stage Sponsor: Wilde Wealth Management
Silver Level Sponsors: The San Luis Obispo Collection; Thoma Electric; SLO CAL Roots; Adventist Health; SLO Cider
Bike Valet Sponsor: CoVelop, Inc
Band Sponsors: Rate; Luna Red Restaurant; Novo Restaurant; Woodstock’s Pizza; Nick the Greek; Megan’s Organic Market
Kid Zone Sponsors: Meathead Movers
Proudly Pouring: Firestone-Walker Brewing Co; SLO Cider; Region Wine Bar
Media Sponsors: American General Media; KSBY; New Times/Sun

Concerts in the Plaza would not be possible without partnership from the City of San Luis Obispo.

A media kit with photos and graphics can be found here. Please contact Rachel Lackmann, Marketing & Communications Manager, for additional materials and information: marketing@downtownslo.com, or visit DowntownSLO.com.

About Downtown SLO: Downtown SLO is a 501 (c)(6) nonprofit founded in 1975 whose mission is to foster an economically vibrant Downtown. Downtown SLO serves the community by working on initiatives like parking and beautification efforts, coordinating special events and the weekly Farmers’ Market, supporting economic activities, and examining Downtown issues.

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