Downtown SLO to Celebrate National Farmers’ Market Week
FOR IMMEDIATE RELEASE
SAN LUIS OBISPO, CA
Friday, July 25, 2025
A special activation celebrating farmers and farmers’ markets will be held at the Downtown SLO Farmers’ Market on Thursday, August 7, 2025.
Join the Downtown SLO Farmers’ Market on Thursday, August 7, 2025, for a block party celebration of the nationally recognized market and the farmers and growers who make it all possible. At the intersection of Chorro and Higuera Streets, community members will be able to engage with booths from local partners, participate in an interactive “Letters to Vendors” activity, listen to a live DJ set, and more.
Event Details
Date: Thursday, August 7, 2025
Times: 6–9 PM (during the Farmers’ Market)
Location: Intersection of Chorro & Higuera Street, Downtown San Luis Obispo
Activations
Local organizations will be boothing at the event, including the SLO Food Bank, the San Luis Obispo County Department of Social Services, and more. Live music will be provided by local DJ “Just Ge.rge”.
An interactive letter-writing activity, “Letters to Vendors,” will be available for all to participate in. Community members can write notes of appreciation to the Market’s participating farm stands and vendors, then drop them in their respective envelopes. The Farmers’ Market team will distribute the letters to the vendors the following week.
Shoppers can also be the first to purchase brand-new Farmers’ Market merchandise, including tote bags, hats, T-shirts, magnets, postcards, and more! Customers who purchase a tote, hat, or T-shirt receive a free postcard.
Community members are additionally invited to enter a giveaway of tasty Farmers’ Market goodies, merchandise, and more via Instagram. The giveaway will kick off on Monday, August 4, 2025, on the @downtownslofarmersmarket Instagram account, and a winner will be announced the following Monday. Those interested in entering can find more details on the Downtown SLO Farmers’ Market Instagram page.
This event will coincide with the regularly scheduled Downtown SLO Farmers’ Market from 6–9 PM on Higuera Street.
About National Farmers’ Market Week
National Farmers’ Market Week is an annual celebration (falling this year August 3–9, 2025) of the vital role that farmers’ markets play in our nation’s food system.
Sponsors & Partners
Downtown SLO wants to thank all the 2025–2026 Farmers’ Market sponsors and partners..
- In Partnership With: City of San Luis Obispo
- Champion Sponsor: Coastal Community Builders
- Market Enthusiast Sponsors: Toyota of SLO, Cal Poly, Dignity Health: French Hospital Medical Center, Marian Regional Medical Center, and Arroyo Grande Community Hospital
- Media Partners: KSBY, the Krush 92.5, Coast 104.5, New Times San Luis Obispo
For More Information
Farmers’ Market Press Kit | Website | Instagram | Facebook
About Downtown SLO
Founded in 1975, Downtown SLO is a 501c6 nonprofit organization whose mission is to foster an economically vibrant downtown San Luis Obispo. Representing businesses within the city's Business Improvement Area, as well as voluntary members and community partners, Downtown SLO collaborates closely with the City of San Luis Obispo to support a thriving, vibrant city center. The organization is known for producing beloved community events like the weekly Thursday Night Farmers’ Market, the Annual Holiday Parade, and Concerts in the Plaza.
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