Shop Local this Thanksgiving Weekend
Black Friday: November 27, 2026
Small Business Saturday: November 28, 2026
Check holiday shopping off of your to-do list, take advantage of downtown discounts and promotions, and support local while doing it! Downtown SLO offers holiday shopping opportunities unlike any other, with a diverse lineup of small merchants.
Sponsored by SLO Credit Union
Garage parking is free all Thanksgiving Weekend! Thursday, Nov 26–Sunday, Nov 29.
View the Map!
Browse the interactive map below, then register for this year's shopping challenge for a chance to win a complimentary stay at Hotel Cerro and a $100 gift certificate to The Oak Grill. Plus, grab a free Shop Local tote bag at select downtown locations.
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Buy Local Bonus
Spend $100 or more on gifts at any local retail business in the City of SLO and receive a $25 gift card to another local business! Learn more.
Sponsors & Partners
Downtown SLO wants to thank all the sponsors and partners who make these events possible.
All holiday activations would not be possible without support from the City of San Luis Obispo.
Holiday Plaza Presenting Sponsor: The San Luis Obispo Collection
Holiday Parade Presenting Sponsor: Friday Night Lights Youth Flag Football
Santa’s House Presenting Sponsor: Adventist Health
Lights & Sights Brought To You By: Adept Events
Holiday Tree Sponsor: Dignity Health
SLO Letters Sponsor: Toyota San Luis Obispo
Coeur de Noel Sponsor: Sensorio
Wreath Sponsor: Meathead Movers
Light Tunnel Sponsor: Trust Automation
Light & Snow Show Sponsors: PG&E, RRM Design, & Thoma Electric
Letters to Santa Sponsor: Hotel SLO
Carousel Sponsor: The Quinlin All Suites Hotel, Formerly Quality Suites San Luis Obispo
Sleigh Sponsor: JB Dewar
Parade Announcer Booth Sponsor: Rizzoli’s
Shop Local Promotions Sponsor: SLO Credit Union
Souvenir Ornament Sponsor: Hotel Cerro
Holiday Parade Bike Valet Sponsor: American Riviera Bank
Holiday Parade Major Sponsors: Adventist Health, Rate, Toyota San Luis Obispo, New Heights Ventures, Coastal Pediatric Dentistry, SESLOC Credit Union, Moondoggies Beach Club, Astound, NKT Commercial, Waste Connections, and Wilde Wealth Management.
Media Partners: KSBY, New Times Media Group, The Krush 92.5, Coast 104.5, and 93.3 KZOZ.
Special Thanks To: Avila Traffic Safety, Harvey’s Honey Huts, CoVelop, Souza Construction, and Traffic Management, Inc.