50th Anniversary Holiday Parade
Friday, December 4, 2026 | 7 PM
Theme: Past, Present, Future
Applications to participate in the 50th Anniversary Downtown SLO Holiday Parade are now closed — but you can join our waitlist!
Join the waitlist for the 50th Annual Holiday Parade
Started in 1975, 2026 marks over half a century of the Downtown SLO Holiday Parade. To commemorate this milestone, we’re honoring our past, embracing the present, and looking toward the future.
Parade entries and participants are encouraged to incorporate the theme of past, present, and future into their holiday floats and costumes. We invite attendees to be creative and imaginative in their interpretation of this theme!
Click here for a map of road closures and parking options on parade day.
Sponsors & Partners
Downtown SLO wants to thank all the sponsors and partners who make these events possible.
All holiday activations would not be possible without support from the City of San Luis Obispo.
Holiday Plaza Presenting Sponsor: The San Luis Obispo Collection
Holiday Parade Presenting Sponsor: Friday Night Lights Youth Flag Football
Santa’s House Presenting Sponsor: Adventist Health
Lights & Sights Brought To You By: Adept Events
Holiday Tree Sponsor: Dignity Health
SLO Letters Sponsor: Toyota San Luis Obispo
Coeur de Noel Sponsor: Sensorio
Wreath Sponsor: Meathead Movers
Light Tunnel Sponsor: Trust Automation
Light & Snow Show Sponsors: PG&E, RRM Design, & Thoma Electric
Letters to Santa Sponsor: Hotel SLO
Carousel Sponsor: The Quinlin All Suites Hotel, Formerly Quality Suites San Luis Obispo
Sleigh Sponsor: JB Dewar
Parade Announcer Booth Sponsor: Rizzoli’s
Shop Local Promotions Sponsor: SLO Credit Union
Souvenir Ornament Sponsor: Hotel Cerro
Holiday Parade Bike Valet Sponsor: American Riviera Bank
Holiday Parade Major Sponsors: Adventist Health, Rate, Toyota San Luis Obispo, New Heights Ventures, Coastal Pediatric Dentistry, SESLOC Credit Union, Moondoggies Beach Club, Astound, NKT Commercial, Waste Connections, and Wilde Wealth Management.
Media Partners: KSBY, New Times Media Group, The Krush 92.5, Coast 104.5, and 93.3 KZOZ.
Special Thanks To: Avila Traffic Safety, Harvey’s Honey Huts, CoVelop, Souza Construction, and Traffic Management, Inc.