Shop Local this Thanksgiving Weekend

Black Friday: November 28, 2025

Small Business Saturday: November 29, 2025

Check holiday shopping off of your to-do list, take advantage of downtown discounts and promotions, and support local while doing it! Downtown SLO offers holiday shopping opportunities unlike any other, with a diverse lineup of small merchants.

Sponsored by SLO Credit Union

Downtown Businesses: Sign up to participate in this year's Black Friday + Small Business Saturday promotions.

Garage parking is free all Thanksgiving Weekend! Thursday, Nov 27–Sunday, Nov 30.

Free Tote Bags & Pins

Pick up your free Shop Local tote bag and enamel pin! (available while supplies last, no purchase necessary)
Available Nov 28 & 29, 10 AM–2 PM 📍 Downtown SLO Office (1135 Chorro Street, San Luis Obispo)

Thanksgiving Weekend Map Challenge

Play along for a chance to win a complimentary stay at Hotel Cerro!

How it works: For every three participating businesses you “check in” to on your mobile device, you will be entered into a drawing for a grand prize! Visit all of the businesses for the maximum amount of entries.

How to check in: Using the unique link sent to you after you register, simply select “check in” when you reach a participating business and allow location services, or snap a photo!

Grand Prize (1 winner): complimentary one-night stay at Hotel Cerro; $100 gift certificate to Spa Cerro; $100 to spend downtown

Remember: It's not a race! Take your time visiting and supporting local businesses as you play along.

Buy Local Bonus

Save your receipts! Starting Friday, November 28, spend $100 or more on gifts at any local retail business in the City of SLO and receive a $25 gift card to another local business! Learn more.

Thanksgiving Weekend Sales Directory

A map of special offers at downtown businesses will be published soon!